Employer Branding, Recruitment Marketing and Training with Postmates


👉 Founded in 2011, Postmates is an on-demand logistics company transforming the way local goods move around a city, offering local delivery of restaurant-prepared meals and other goods 24/7, based in San Francisco, California.



👉 Postmates was working with a basic employer brand with a presence on most key sites, but shared very little material that captured the Postmates spirit or employee culture, relying heavily on their consumer brand. They also lacked a strategy to track success metrics in recruiting. In order to meet their goal of hiring 500 reqs for the year, they would need a detailed recruiting and employer brand strategy and narrative to up their talent bar with a higher caliber of talent along with a system for measuring success.


😎 Proactive Talent worked closely with Postmates to develop their employer brand, its strategy and execution by deploying employer brand, recruitment marketing, and training services to amplify what makes working at Postmates so unique and effectively reach the talent they need. With regular status meetings on both the employer branding and recruitment marketing sides, we maintained full transparency and collaboration with Postmates to empower them to continue long-term success post-engagement.



🔥 93% increase in female applicants in a single year between Sept '19 and Sept '20

🔥 80% increase in total applications between Sept '19 and Sept '20

🔥 #5 highest Q3 content engagement of top 50 LinkedIn tech companies

🔥 30% increase in minority applicants between Sept '19 and Sept '20

🔥 33% increase in Hispanic or Latino applicants between Q2 and Q3 of 2020 


😍“Really amazing results in a short amount of time - We deflected the wrong people and attracted some of the best in class, diverse talent to our brand by leveraging the multichannel approach and strategy with monitoring each channel closely to analyze its performance."

Pete Lawson, VP of Talent Acquisition, Postmates