Using Employee Stories to Attract Top Talent.

🤔 GE Digital was looking to better establish their employer brand presence through multiple channels and execute on creative employer branding strategies to distinguish themselves in the talent marketplace and showcase themselves as an employer of choice.


👉 Proactive Talent helped GE Digital by acting as their Employer Brand team, working closely with GE Digital’s Global Talent Acquisition, Corp Marketing, and Global Employer Brand teams & key hiring managers and stakeholders to develop and execute modern recruitment marketing and employer branding strategies and collaborate to ensure GE Digital is well represented in the overall Global GE Careers Employer Brand Channels and strategy.


🔥 Twenty employee spotlight articles created by Proactive Talent resulted in tens of thousands of views worldwide and a completely redesigned career site featuring many of those employee stories, new people-focused visuals, and new brand narrative for each hiring organization at the company.

🔥 The nine recruitment videos created during the engagement garnered over 15,000 views within a month of being published.


😍 Proactive Talent was not only a collaborative partner, but was able to bring value to the branding strategy in ways we had not thought of. They adopted our mission as their passion and were a true extension of our team. I would highly recommend them for any size project, especially when building an employer brand from the ground up.

Michelle Rife, Sr. Director of Talent Acquisition, GE Digital