Raising Employer Brand Awareness

👉 Freedom Financial was in a transition to become more of a FinnTech company, supporting the human-centered approach to debt they’ve built. However, they were in need of a solid brand establishment amongst tech talent to pull in hires outside of internal referrals, particularly in the Bay Area. Without a growth strategy, brand awareness in the competitive talent landscape, or recruitment marketing materials, they were failing to reach the talent they needed. 🙁


👍 Proactive Talent worked closely with Freedom Financial to build a solid strategic foundation for Freedom’s employer brand in the Bay Area that could extend across the organization, raising awareness and establishing Freedom as an employer of choice in the consumer financial services space, and allowing them to hire better, faster, and more efficiently.


🔥 23% increase in hires between 2019 and 2020
🔥 8% decrease in ATS rejections rate (total rejected/total applicants) between 2019 and 2020
🔥 Increased careers Facebook page rating from 2.9 to 4.5 out of 5